If we take a closer look at the findings of the first ever Global Spa Economy Report we easily conclude that the wellness consumers are not a niche market, their number is already large and growing. Greece is between the Top 20 Spa Countries.

• Women (60%) and Men (40%)
• Primary Consumer aim, women aged 25-45 (62% of retail sales)
• Secondary consumer aim, women aged 46+ (35% of sales)
• Therapies for local fat come as first preferences with 66%

• Socially active individuals who have appetitive for life
• Have been to Fitness & Wellness Club at some point in their lives but not systematically
• They desire to be beautiful and sexy
• They watch their health and eating habits, dieting regularly
• They follow fashion and trends
• They try different methods for improving their body
• They often visit a Hair & Nail salon and
• Generally, look after their appearance

Reducing business risks through LEVEL A2Z Group knowledge and expertise of the market, while operating at a competitive level.
Benefitting from the brand’s reputation and services:

• Study / Design / Outfitting
• National and international communication strategies
• Commercial initiatives and promotions
• Coordinated center image
• Operational support and managerial software
• Purchase center for equipment, merchandising and marketing material.
• Conventions with authorities and companies
• Sport events
• Press office
• Marketing division
• Up to date industry knowledge and information acquired through training courses and consultancy.
• The services of an international brand.

The inspiration came from the myth of SHAMBHALA, as it is described below:

In the far away snowy mountains, close to Tibet, there is a community that was believed to be a myth. Its name is Shambhala or Shangri La. There is a lot of knowledge, which for centuries was kept in secret and consciousness, which is believed that hides the deepest meanings of life and people’s way of living. A paradise where years are passing by without leaving signs, were everyone is young, old men looking like they are 25 years old only. It is believed that the secret of youth lies in the soul, philosophical researches and normal way of living.

From author James Redfield
‘’The Secret of Shambhala’’
Searching for the Eleventh Insight
Publications Diopter

Japandi is a new decoration trend that combines two timeless styles: Japanese and Scandinavian in a modern version. In it, Japanese minimalism meets Scandinavian functionality, as it marries austerity in design with natural materials and colours, aiming for a restful, zen and at the same time functional space. In fact, Japandi is a combination of the Asian, traditional philosophy of Less is More and the Scandinavian lifestyle that seeks coziness (also known as hygge), contact with nature and functionality. The Japandi style is based on the philosophy of Wabi-Sabi. To feel warmth in your space. To live in harmony with the natural environment, to love it. That is why the materials chosen are natural and warm, the objects few and simple. The gaze must calm down and the spirit relax. A spa decorated in Japandi style exudes peace and spirituality. The dominant colours are soft, usually in earth tones. Wood is the dominant material, which prevails in the floor, in the windows and also in the furniture. Carpets are usually straw or in soft, earthy tones. Plants make a presence indoors, ideally in simple, neutral pots lined with mats.

ETHNIC SPA CLUB, is an oriental philosophy unit (hot spring resort), which is designed with different spa massage cabins, conveying different philosophies and corresponding cultures of countries from all over the world. In all the cabins (Japanese, Indonesian, Thai, Tibetan, Indian, Turkish, Roman, Ancient Greek, etc.) techniques, treatments, protocols and products from the country of origin will be used and, in this way, covering the most demanding needs.